|

CHOOSING WINE
by Jill Bremer, AICI,
CIP
Bremer Communications
I met recently with Gregg Wilson,
Wine Manager, to discuss choosing wines for serving at dinner parties and
to give as gifts. We discussed wines that would appeal to young corporate
types as well as older, established executives.
Gregg strongly recommends California cabernets as wines that are both
classic and trendy. "Youll always be safe choosing a vintage from the
1990s. The entire decade is considered excellent. 1994 was an especially good
year," said Wilson. To really impress your companions, look for "Opus One"
from Robert Mondavi, or "Silver Oak" cabernets. They are much sought after
because they are highly-rated, very drinkable and in short supply. Look for them in the
Fall when each vintage is released. Prices for good cabernets will run from $20 to $100 a
bottle. But dont choose a wine based solely on price. "For example", Gregg
said, "a 1995 vintage "Dominus" runs about $100, but that was not as good a
year for it as 1994. It can easily be beat in quality by a $40 bottle of another
California cabernet."
California chardonnays, which are preferred when serving fish, do not
make as impressive a gift. "They arent viewed as collectible by those who
appreciate wine," offered Greg. He does recommend Cakebread Cellar and Sonoma-Cutrer
as good chardonnays to serve. California chardonnays run from $25 to $40 a bottle.
If you are in the market for wine to either give to or serve an older,
more sophisticated client or business associate, consider French wines. At the top of the
list are bordeauxs and burgundies. Bordeauxs such as Mouton Rothschild, Lafite Rothschild
and Latour cost between $150 to $275. Burgundies can run from about $55 to $70 a bottle.
However, Greg warns, you must invest time in studying French wines before making a
purchase. French wines are complicated and you must be knowledgeble about the geography,
history, vineyard, etc. to make an informed choice.
More advice from Greg study "Wine Spectator" magazine,
available at bookstores. They rate wines and any wine rated a 96 or above is definitely
worth trying. And be willing to expand your wine horizons and experiment with wines from
other countries, like Spain, Italy and Australia. Perhaps most importantly, develop a
relationship with a knowledgeable wine specialist.
Jill Bremer, AICI, CIP, owner of Bremer Communications, offers
training, consulting and coaching in professional image development,
communication and
presentation skills. Her clients include
Oracle, Abbott Labs, W.W. Grainger, U.S. Department
of Energy and the National Association of Realtors. She can be reached at
708-848-5945 or at
www.bremercommunications.com
©2004 Bremer Communications All Rights Reserved
|