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Cubicle Etiquette
Etiquette in Japan
Choosing Wine
Business Meals
Gift Giving
Dining Etiquette
Thank-You Notes
Making Toasts
Meeting & Greeting
Business Entertaining
Techno-Etiquette
Golf Etiquette
Tipping Etiquette
Showing Deference
Ordering Wine
Invitations & RSVPs

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CHOOSING WINE

by Jill Bremer, AICI, CIP

Bremer Communications

I met recently with Gregg Wilson, Wine Manager, to discuss choosing wines for serving at dinner parties and to give as gifts. We discussed wines that would appeal to young corporate types as well as older, established executives.

Gregg strongly recommends California cabernets as wines that are both classic and trendy. "You’ll always be safe choosing a vintage from the 1990’s. The entire decade is considered excellent. 1994 was an especially good year," said Wilson. To really impress your companions, look for "Opus One" from Robert Mondavi, or "Silver Oak" cabernets. They are much sought after because they are highly-rated, very drinkable and in short supply. Look for them in the Fall when each vintage is released. Prices for good cabernets will run from $20 to $100 a bottle. But don’t choose a wine based solely on price. "For example", Gregg said, "a 1995 vintage "Dominus" runs about $100, but that was not as good a year for it as 1994. It can easily be beat in quality by a $40 bottle of another California cabernet."

California chardonnays, which are preferred when serving fish, do not make as impressive a gift. "They aren’t viewed as collectible by those who appreciate wine," offered Greg. He does recommend Cakebread Cellar and Sonoma-Cutrer as good chardonnays to serve. California chardonnays run from $25 to $40 a bottle.

If you are in the market for wine to either give to or serve an older, more sophisticated client or business associate, consider French wines. At the top of the list are bordeauxs and burgundies. Bordeauxs such as Mouton Rothschild, Lafite Rothschild and Latour cost between $150 to $275. Burgundies can run from about $55 to $70 a bottle. However, Greg warns, you must invest time in studying French wines before making a purchase. French wines are complicated and you must be knowledgeble about the geography, history, vineyard, etc. to make an informed choice.

More advice from Greg — study "Wine Spectator" magazine, available at bookstores. They rate wines and any wine rated a 96 or above is definitely worth trying. And be willing to expand your wine horizons and experiment with wines from other countries, like Spain, Italy and Australia. Perhaps most importantly, develop a relationship with a knowledgeable wine specialist.

Jill Bremer, AICI, CIP, owner of Bremer Communications, offers training, consulting and coaching in professional image development, communication and presentation skills. Her clients include Oracle, Abbott Labs, W.W. Grainger, U.S. Department of Energy and the National Association of Realtors. She can be reached at 708-848-5945 or at www.bremercommunications.com

©2004 Bremer Communications All Rights Reserved